4.1 Strictly Necessary Cookies

Purpose: These cookies would be essential for our website to function properly. They would enable core functionality such as page navigation, access to secure areas, and maintaining your session. Without these cookies, certain services you have requested could not be provided.

Examples:

• Session management cookies (keeping you logged in as you navigate between pages)
• Load balancing cookies (distributing traffic across our servers)
• Security cookies (detecting authentication abuse, preventing spam and fraud)

Legal basis: Our legitimate interests in operating our website and providing the services you request would apply (Art. 6(2) revFADP; GDPR Art. 6(1)(f)).

Duration: Would be session cookies (deleted when you close your browser) or up to 12 months for persistent cookies.

Your choices: These cookies would be essential for website functionality. You would not be able to opt out of strictly necessary cookies while using our website. If you were to block them using your browser settings, some or all features of the website may not work properly.

4.2 Performance and Analytics Cookies

Purpose: These cookies collect information about how visitors use our website, such as which pages are visited most often, how long visitors spend on each page, any error messages displayed, and navigation patterns. This would help us improve the website's performance and user experience.

Examples:

• PostHog analytics cookies store a unique user ID to recognize returning visitors and track behavior across sessions.
• Google Analytics cookies (tracking page views, bounce rates, time on site)
• Heat mapping and session replay tools (understanding how users interact with page elements)
• Error logging (identifying technical issues)

Information collected:

• Pages visited and time spent on each page
• Source of your visit (e.g., search engine, referring website)
• Browser and device information
• IP address (typically anonymized)
• Click and scroll behavior

Legal basis: Our legitimate interests in improving our website and services would apply (Art. 6(2) revFADP; GDPR Art. 6(1)(f)); or your consent where required by applicable law (Art. 6(2) revFADP; GDPR Art. 6(1)(a); Swiss Telecommunications Act Art. 45c).

Duration: Would be up to 24 months.

Your choices: You would be able to opt out of these cookies using our cookie consent tool or your browser settings (see Section 7 below).

4.3 Functional and Preference Cookies

Purpose: These cookies would allow our website to remember choices you make (such as your language preference, region, or display settings) and provide enhanced, more personalized features.

Examples:

• Language and region preferences
• Display settings (e.g., font size, layout preferences)
• Username for comment or contact forms
• Remembering that you've previously dismissed certain notices

Legal basis: Our legitimate interests in providing a better user experience would apply (Art. 6(2) revFADP; GDPR Art. 6(1)(f)); or your consent where applicable (Art. 6(2) revFADP; GDPR Art. 6(1)(a)).

Duration: Would be up to 12 months.

Your choices: You would be able to control these cookies through our cookie consent tool or browser settings. If you were to block them, some website features may not function as intended, and your preferences may not be saved.

4.4 Targeting and Advertising Cookies

Purpose: These cookies would track your browsing activity across websites to build a profile of your interests and show you relevant advertising. They may also be used to limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns.

Examples:

• Retargeting pixels (showing you ads for our services after you visit our website)
• Social media advertising cookies (Facebook Pixel, LinkedIn Insight Tag)
• Advertising network cookies (Google Ads, third-party ad networks)

Information collected:

• Pages you visit on our website
• Content you interact with
• Products or services you view
• Your browsing activity on other websites (when using third-party advertising networks)

Legal basis: Your consent would be required (Art. 6(2) revFADP; GDPR Art. 6(1)(a); Swiss Telecommunications Act Art. 45c). We would only set these cookies if you have given us explicit consent through our cookie consent banner.

Duration: Would be up to 12 months (or shorter periods as specified by individual advertising platforms).

Your choices: You would be able to opt out of these cookies at any time using our cookie consent tool. You could also opt out directly with advertising networks (see Section 7 below).

4.5 Social Media Cookies

Purpose: These cookies would enable you to share content from our website on social media platforms and may track your browsing activity across websites for advertising purposes.

Examples:

• Facebook, LinkedIn, Twitter share buttons
• Embedded social media content (e.g., YouTube videos, Twitter feeds)

Legal basis: Your consent would be required (Art. 6(2) revFADP; GDPR Art. 6(1)(a)).

Duration: Would be up to 12 months.

Your choices: You would be able to control these cookies using our cookie consent tool or by adjusting your privacy settings on each social media platform.

7.2 Browser Controls

Most web browsers allow you to manage cookies through their settings. You can typically:

• View what cookies are stored on your device
• Delete cookies
• Block all cookies
• Block third-party cookies only
• Clear cookies when you close your browser

Here are links to cookie management instructions for common browsers:

• Chrome: https://support.google.com/chrome/answer/95647
• Firefox: https://support.mozilla.org/en-US/kb/cookies-information-websites-store-on-your-computer
• Safari: https://support.apple.com/guide/safari/manage-cookies-sfri11471/mac
• Edge: https://support.microsoft.com/en-us/microsoft-edge/delete-cookies-in-microsoft-edge

Note: If we implement cookies and you choose to block or delete them, some features of our website may not work properly, and you may need to manually adjust some preferences each time you visit.

7.3 Opt-out of Analytics

To opt out of Google Analytics across all websites, you can install the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout

7.4 Opt-out of Interest-Based Advertising

You can opt out of interest-based advertising from participating advertising networks:

• Your Online Choices (Europe): https://www.youronlinechoices.com/
• Digital Advertising Alliance (US): https://optout.aboutads.info/
• Network Advertising Initiative (US): https://optout.networkadvertising.org/

You can also adjust your advertising preferences on social media platforms:

• Facebook: Ad Preferences in your account settings
• LinkedIn: Ad Preferences in your account settings
• Google: Ad Settings at https://adssettings.google.com/

Note: Opting out means you will still see advertising, but it may be less relevant to your interests.

7.5 Do Not Track (DNT) Signals

Some browsers have a "Do Not Track" feature that lets you tell websites you do not want your online activities tracked. At present, there is no industry standard for how websites should respond to DNT signals. Should we implement cookies in the future, we would respect the choices you make through our cookie consent tool and the other opt-out mechanisms described in this policy.

8.2 EU Law (for EEA/UK visitors)

For visitors from the European Economic Area and United Kingdom, we comply with:

• GDPR Article 6 (lawful bases for processing)
• ePrivacy Directive (specifically Article 5(3) regarding storage and access to information on user devices)
• EU Artificial Intelligence Act (Regulation (EU) 2024/1689) where applicable to AI-powered features

When we implement cookies, we will obtain your prior consent before placing non-essential cookies on your device, as required by the ePrivacy Directive.